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Retailers are always looking for any advantage they can have over their competition. Creating a shopping experience that consumers enjoy is imperative to any store’s long-term success. Ensuring your retail space is inviting and a place where shoppers feel at ease builds loyalty and increases the likelihood of return visits.

Indoor plants are an underestimated tool that can have a profound effect on a retail space’s ability to deliver an exceptional customer experience. Plants tap into humanity’s innate need to be close to nature. Retailers can harness nature’s inherent powers to put customers at ease by decorating their space with lush greenery.

Retailers have long understood the importance of store environment in enhancing the shopping experience. The outdoor landscape can be a seamless extension of shop interiors, providing indoor/outdoor continuity for a positive shopping experience. Urban forestry can play an important role in business districts. Interior plants and landscape may create store interiors more favorable for retail activity

The power of plants in the retail industry is not confined to the stores themselves. From directing foot traffic to providing shoppers with a relaxing place to rest between shopping visits, plants can be used in a myriad of ways in shopping centers.